Social Media & Content Creation

Duration: 3 Months

Week 1: INTRODUCUCTION TO THE INTERNET

COMPUTING 101: INTRODUCTION TO THE WORLD OF COMPUTERS

CREATING DIGITAL ACCOUNT

Week 2: UNDERSTANING DIGITAL ARBITRAGE

Week 3: INTRODUCTION TO PERSONAL BRANDING

DEFINE YOUR BRAND IDENTITY

Week 4: INTRODUCTION TO CORPORATE BRANDING

ALIGNING BRAND GOALS WITH BUSINESS OBJECTIVES

BRAND IDENTITY: LOGO AND VISUAL ELEMENTS DESIGN

Week 1: INTRODUCUCTION TO DIGITAL MARKETING

SETTING UP SOCIAL MEDIA PROFILES

SOCIAL MEDIA ETIQUTTE AND PRIVACY

Week 3: HASHTAGS AND SOCIAL MEDIA OPTIMIZATION

SEO FOR SOCIAL MEDIA

Week 4 ANALYTICS AND PERFORMANCE METRICS

Understanding Innovation in Entrepreneurship

Week 1: THE IMPORTANCE OF INNOVATION IN ENTREPRENEURSHIP

MARKET RESEARCH AND VALIDATION

DESIGN THINKING AND PROTOTYPING

Week 2: MINIMUM VIABLE PRODUCT (MVP) DEVELOPMENT

BUSINESS MODEL DEVELOPMENT

Week 3: INTRODUCTION TO PRODUCT MARKETING AND PRODUCT MANAGEMENT

CREATING A MARKETING MIX (PRODUCT, PRICE, PLACE, PROMOTION)

PROMOTION AND ADVERTISING

Week 4: PRODUCT LAUNCH STRATEGY

INTRODUCTION TO SOCIAL MEDIA MONETIZATION MODELS

INTRODUCTION TO SOCIAL MEDIA ADVERTISING